Green Means Go

“Green is the prime color of the world, and that from which its loveliness arises.”
– Pedro Calderon de la Barca

Pantone announced its 2017 color of the year this week! I not-so-patiently wait for this day every year because I have a weird fascination with color. Working for Pantone is a little bit of a pipe dream; in my head this job would consist of me staring at color swatches all day and talking about how much I love this color and the history of that color. In reality, I know I probably wouldn’t be down with the amount of research and analytics that actually goes on at Pantone. Those people are a crazy mix of science and magic!

Anyways, to everyone’s surprise, Pantone chose a bright and lively shade of green, appropriately named “Greenery.” After such a tumultuous year (to say the very least), people were sure that the color for 2017 would be something dark and brooding. But this announcement was what we all needed as 2016 is winding down. As someone who thrives in spring and summer, this choice made me excited to move forward. Which is the whole point. Pantone is echoing the feeling that a lot of Americans have at this point which is that we cannot be idle. We had our minute to be angry and feel defeated, but now those feelings have to be acted on. For many people in this country the future doesn’t look optimistic. Greenery is meant to reenergize the world into moving forward. A lot of bad things have happened and are still happening–how do we fix it? Instead of entering a metaphorical winter, America needs to bring a metaphorical spring into action. We can’t hibernate. We need to revitalize each other breathe new life into our country that is clearly tearing itself apart. Let’s all hope Greenery can play a part in helping us move forward.

“We know what kind of world we are living in: one that is very stressful and very tense. This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.”

-Leatrice Eiseman, the executive director of the Pantone Color Institute.

I’ll end on a less heavy note, with a bunch of things I love that are green (rollover for captions).

Happy holidays and see y’all in a couple weeks!

Becca

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